CURRICULUM VITAE

Social media specialist @ Pignacolada - Milan, Italy

Oct 2019 - Present  

- Digital Strategy;
- Digital PR & Product seeding;
- Content creation. 

Social Media Manager & Content creator @ marianavhonorato.com
Jan 2014 – Present
- Brand Marketing: visual identity from concept to stationery;
- Content: key messages, positioning from planning to development; content creation and management for social media, blogs and websites;
- PR on/off: Press relations for national and international clients; partnerships; event organisation; and daily agency routine - customer service, press releases and kits, gifting and report. 

PR Consultant Freelancer @ Tephiá Mindstyle -  São Paulo, Brazil
Jan 2017 – Sep 2018

- Rebranding (from concept to stationery);
- Content creation for website (SEO);
- Website layout development (HTML / Wordpress / Godaddy);
- Institutional positioning communication / social media;
- Commercial & Sales - short and long term partnerships;
- Digital PR;
- Event organisation. 

Planning Trainee @ Jovem Pan Radio -  São Paulo, Brazil
May 2015 – Nov 2016
- Internal communications;
- Business development;
- Analysis on audience (EasyMedia - IBOPE) and market competition (MediaSpot - CROWLEY);
- Media planning;
- Creative project planning. 

Digital Communications Intern @ PepsiCo -  São Paulo, Brazil
Jan 2014 – Dec 2014
- Social Media content management for PepsiCo brand (Facebook / Twitter), based on the global operation strategy;
- Website improvement management (www.pepsico.com.br) - SEO, content and layout updates;
- Newsletter’s content Planning;
- Support on the following projects planning and execution:
* External: Recycling Aces (Oct-Nov/ 2014), combining social responsibility and virtual engagement through football.
* Internal: National Implementation of Global Intranet (IBM Connections system). 

Internal Communications Intern @ PepsiCo -  São Paulo, Brazil
Jan 2013 – Dec 2013
- Support on Leadership campaigns - awareness / absorption / maintenance;

- Support on event organisation;

- Internal marketing campaigns planning and execution, for Toddy and Toddynho brands – On-site product seeding;

- Support on motivational campaigns for employees;

- Content curator and article copywriter for the Company's global newsletter.

PR Intern @ AD Comunicação & Marketing  -  São Paulo, Brazil
Jun 2011 – Dec 2011
- Customer service (Travel, Sports and Fashion segments);
- Media relations: press release copywriting, follow up and clipping report;
- Commercial;
- Event organisation.

Istituto Europeo di Design Milano
Part time specialization

Marketing: Product and Sales Management

2019

Centro Universitário UNA
Master's degree
Strategic Marketing

2017 – 2018

Faculdade Cásper Líbero
Bachelor's degree
Public Relations

2011 – 2015