Social media specialist @ Pignacolada - Milan, Italy
Oct 2019 - Present
- Digital Strategy;
- Digital PR & Product seeding;
- Content creation.
Social Media Manager & Content creator @ marianavhonorato.com
Jan 2014 – Present
- Brand Marketing: visual identity from concept to stationery;
- Content: key messages, positioning from planning to development; content creation and management for social media, blogs and websites;
- PR on/off: Press relations for national and international clients; partnerships; event organisation; and daily agency routine - customer service, press releases and kits, gifting and report.
PR Consultant Freelancer @ Tephiá Mindstyle - São Paulo, Brazil
Jan 2017 – Sep 2018
- Rebranding (from concept to stationery);
- Content creation for website (SEO);
- Website layout development (HTML / Wordpress / Godaddy);
- Institutional positioning communication / social media;
- Commercial & Sales - short and long term partnerships;
- Digital PR;
- Event organisation.
Planning Trainee @ Jovem Pan Radio - São Paulo, Brazil
May 2015 – Nov 2016
- Internal communications;
- Business development;
- Analysis on audience (EasyMedia - IBOPE) and market competition (MediaSpot - CROWLEY);
- Media planning;
- Creative project planning.
Digital Communications Intern @ PepsiCo - São Paulo, Brazil
Jan 2014 – Dec 2014
- Social Media content management for PepsiCo brand (Facebook / Twitter), based on the global operation strategy;
- Website improvement management (www.pepsico.com.br) - SEO, content and layout updates;
- Newsletter’s content Planning;
- Support on the following projects planning and execution:
* External: Recycling Aces (Oct-Nov/ 2014), combining social responsibility and virtual engagement through football.
* Internal: National Implementation of Global Intranet (IBM Connections system).
Internal Communications Intern @ PepsiCo - São Paulo, Brazil
Jan 2013 – Dec 2013
- Support on Leadership campaigns - awareness / absorption / maintenance;
- Support on event organisation;
- Internal marketing campaigns planning and execution, for Toddy and Toddynho brands – On-site product seeding;
- Support on motivational campaigns for employees;
- Content curator and article copywriter for the Company's global newsletter.
PR Intern @ AD Comunicação & Marketing - São Paulo, Brazil
Jun 2011 – Dec 2011
- Customer service (Travel, Sports and Fashion segments);
- Media relations: press release copywriting, follow up and clipping report;
- Event organisation.
Istituto Europeo di Design Milano
Part time specialization
Marketing: Product and Sales Management
Centro Universitário UNA
2017 – 2018
Faculdade Cásper Líbero
2011 – 2015
Portuguese: native| English: C1
Italian: B2 | Spanish: A1
SEO | SEM | Adwords | Google Analytics
Microsoft Office: Word, PowerPoint, Excel
Adobe: Photoshop, Illustrator, Indesign
Agility | Proactivity | Team work
Innovation | Creativity | Flexibility
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